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I didn’t get the eyesight. So I pivoted. Hard. Working in Countryside Recreation, Arboriculture and Ecological Consultancy.\nBy 16, I was already working outdoors. No desk. No tie. Just grit, rain, and sawdust. I built a 6-figure tree surgery business before most people finish uni.\nBut it wasn’t enough. I wanted scale. In 2012, I moved to the Highlands and found drones. That changed everything for me.\nWithin 12 months I launched ROAVR Group and started flying missions across the UK. Film, TV, inspection and survey, we got in, got the data, got out. Fast. People took notice. Regulators. Developers. Government. I worked with the CAA, DfT, and even helped shape drone policy across Europe with ARPAS-UK as a board member. When offshore wind blew up. I built i-ROAVR, our own SAAS solutions to stop asset loss before it happens. First used on Seagreen. Then Moray West offshore windfarms. Somewhere along the way, I wrote a number of best-selling books to support my projects. 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I am the CRO (Chief Reminding Officer) for ROAVR Group, but my senior team run that ship, and I own an AI Phone Agent company - Loqui-AI.\nIf you want to work with me, you’ve got two options:\nGet coached (limited spots)\nBook me to speak (corporate events only)\n\n\n\n", "yearsOfExperience": 6, "hasCredential": [ { "@type": "EducationalOccupationalCredential", "name": "Operational Authorisation", "credentialCategory": "Operational Authorisation", "recognizedBy": { "@type": "Organization", "name": "Civil Aviation Authority" } } ], "url": "https://www.matt-harmsworth.com/mattharmsworth", "sameAs": [ "https://www.linkedin.com/in/matt-h-0a058150/", "https://www.instagram.com/mattharmsworth/?hl=en", "https://www.youtube.com/watch?v=yfre8tAnIJs" ] } ], "publishedWork": [ { "@type": "Book", "name": "Unmanned", "alternativeHeadline": "One Man's Story Of Life Behind The Lens", "author": { "@type": "Person", "@id": "founder-1769176844411", "name": "Matthew Harmsworth" }, "isbn": "172872273X", "publisher": { "@type": "Organization", "name": "Amazon" }, "datePublished": "2018-10-18", "url": "https://www.amazon.co.uk/Unmanned-Mans-Story-Life-Behind/dp/172872273X/ref=sr_1_1?crid=227HRUIZWKCJU&dib=eyJ2IjoiMSJ9.jHkg9OH6GokL4aZuamvTbw.NRK5qaudH5gZF7OsGAiJfEQ924K7GjrN9NWaZSEICbE&dib_tag=se&keywords=unmanned+matt+harmsworth&qid=1769179167&sprefix=unmanned+matt+harmsworthj%2Caps%2C81&sr=8-1", "description": "A biography of the early days of drone use in the UK.", "image": "https://m.media-amazon.com/images/I/413ldQgLfvL.jpg" }, { "@type": "Book", "name": "Giga What?", "alternativeHeadline": "How To Fully Utilise Drone Technology In Renewable Energy Projects And Avoid Hidden Costs And Project Delays. 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Hack it if you will. 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Priority callers get connected to humans immediately—no friction." } }, { "@type": "Question", "name": "Will callers notice it is AI?", "acceptedAnswer": { "@type": "Answer", "text": "We match your tone, greet, and questions. Most callers only notice the speed and professionalism. Our brand-voice training ensures responses feel authentic. Ultimately, though, we recommend transparency; callers will be delighted that they have got through to someone, not a switchboard or robot." } }, { "@type": "Question", "name": "Do you handle after hours and weekends?", "acceptedAnswer": { "@type": "Answer", "text": "Yes—24/7 is standard. Every call answered, every hour of every day, including bank holidays." } }, { "@type": "Question", "name": "How do you protect data?", "acceptedAnswer": { "@type": "Answer", "text": "GDPR-friendly processes, consented call handling, secure storage. We take data protection seriously and comply with UK/EU regulations." } }, { "@type": "Question", "name": "Ho Fast Is Setup?", "acceptedAnswer": { "@type": "Answer", "text": "Typical onboarding is quick once we have your scripts and routing rules. Most businesses are live within days, not weeks." } }, { "@type": "Question", "name": "What tools do you integrate with?", "acceptedAnswer": { "@type": "Answer", "text": "We connect to calendars, forms and CRMs. We'll map your specific tools on the demo and ensure seamless sync." } } ] }, "subjectOf": [ { "@type": "NewsArticle", "headline": "AI Or Die: Why Your Business Can't Afford To Wait (With Matt Harmsworth)", "url": "https://podcasts.apple.com/gb/podcast/ai-or-die-why-your-business-cant-afford-to-wait-with/id1508519404?i=1000744966127", "datePublished": "2026-01-13", "publisher": { "@type": "Organization", "name": "Apple Podcast", "url": "https://podcasts.apple.com/gb/podcast/empire-builders-with-nick-james/id1508519404" }, "author": { "@type": "Person", "name": "Nick James" }, "abstract": "In this conversation with Matt Harmsworth, Nick James explores the AI revolution that's already transforming businesses - and why most business owners are getting it completely wrong.\n\nMatt, a former " }, { "@type": "NewsArticle", "headline": "I JUST SPOKE TO THE SMARTEST AI PERSON I KNOW", "url": "https://www.linkedin.com/posts/expertempires_ai-or-die-activity-7416781746144399361-PyGi/", "datePublished": "2026-01-14", "publisher": { "@type": "Organization", "name": "Linkedin", "url": "https://www.linkedin.com/company/expertempires/posts/?feedView=all" }, "author": { "@type": "Person", "name": "Expert Empires" }, "abstract": "I JUST SPOKE TO THE SMARTEST AI PERSON I KNOW\n\n(And what he told me changed everything)\n\nI recently sat down with Matt Harmsworth.\n\nMatt's a former Hollywood film drone pilot who's now become one of t" } ], "booking": { "booking_form_url": "https://cal.com/matt-roavr/the-7-minute-scale-scan?overlayCalendar=true&month=2026-02&date=2026-02-12", "quote_request_url": "https://cal.com/matt-roavr/the-7-minute-scale-scan?overlayCalendar=true&month=2026-02&date=2026-02-12", "call_tel_uri": "+447472660482", "whatsapp_uri": "+447472660482", "email_mailto": "Mailto:admin@loqui-ai.co.uk", "sla_response_hours": -3 }, "availability": { "timezone": "Europe/London", "updated_iso": "2026-01-23T12:54:38.691Z", "slots": [] }, "policies": { "privacy_url": "https://loqui-ai.co.uk/privacy", "terms_url": "https://loqui-ai.co.uk/privacy?tab=dpa", "cancellations": "Easy in easy out phone agent service. Cancel at anytime. Fee applicable to gain agent IP (prompt)." } }